[OSEN] BTOB Fills Up 2-Hours Solo Concert with Skills and Dazzling Performances

Idol group BTOB hold their first ever concert two years after their debut in the entertainment industry. Towards this, the members expressed, “Safety is the most important aspect. We are touched to have our first concert. Let’s spend a good time.”

BTOB will be holding their concert, titled ‘Hello Melody’ today at Seoul Olympic Hall. They revealed that they will be singing ‘WOW’ and ‘Thriller’. “Safety comes first. Let’s not get hurt and have fun today”, they reiterated.

Debuted into their 2nd year, Eunkwang revealed that it is their first concert after 2 years and 7 months since their debut. “It’s a precious concert that means very much to us.”

Changsub said, “It’s a solo concert that we have waited for a very long time. As it is our first concert, we will work our very best for it.” IlHoon continued, “I think it’s a concert that can be done because of Melody. Thank you,” with his grateful gaze.

Eunkwang smiled as he showed his happiness, “I’m really happy. We shall spend a good time together!” and Sungjae too, “Many have come to support us. Our efforts paid off.” MinHyuk and Hyunsik further gave their greetings to their fans, “We’re touched and happy too!”

During the press conference held before the concert, leader Eunkwang explained, “We contributed each of our ideas and prepared earnestly for it. We worked very hard to bring great performances to those who have waited long enough for us” and “Although we’re nervous, we will do our best.”

He continued, “We have a strong passion for music. If you listen to all of our album tracks, you’ll see our developments through every of our self-composed songs. We are going towards the direction where we will explore deeper for our love for music.”

Hyunsik smiled as he added on, “The secret is with Cube” and Minhyuk agreed, “Rather than a secret, it’s our gratitude for our company. We are really grateful that we have this opportunity to hold our concert. Because there’s Cube, this concert is possible. And so, we are even thankful for this.”

When asked about BEAST, BTOB has revealed that they have tried very hard to differentiate themselves from their seniors.

Eunkwang stated, “BEAST-hyungs are really amazing as a group. When we watch at their performance, it will stay in your head for a very long time. At those times, it gives us the encouragement, especially to improve in our live skills. We often frustrated on how to differentiate ourselves from them.”

Hyunsik added, “BEAST are the beasts, while I think we are slightly livelier.”

The seven members appeared on stage in their black suits and danced to ‘WOW’ and ‘Thriller’, heating up the atmosphere of the venue. They followed with a greeting as they expressed their grateful hearts to fans who have supported them tonight. BTOB continued to grab the loves of all with their skillful performances, as they prove their capabilities through this concert.

Other than performing group tracks like, ‘Irresistible Lips’, ‘When I was your man’, ‘I Don’t Know’, ‘You are my Angel’, ‘I Know Nothing But Love’, ‘Star’ and ‘Never Ending’, the members also showcase themselves with solo stages.

Peniel flaunted his manliness with a sexy performance, especially dancing the ‘American Dance’ with female dancers. Jung IlHoon harmonizes with Joo with ‘LOVE’. He showed his ‘Hip Hop Kiyomi’ with his freestyle raps. Lee MinHyuk sang self-composed song titled ‘Do You Know Who Am I’, proving his rapping skills.

Meanwhile, vocal line Yook Sungjae took on a stage that shows a different side of himself. He sang Kim BumSoo’s ‘Please’, serenading the fans on the audience seats. Eunkwang sang ‘Like That Day’. moreover, Eunkwang and Sungjae performed a duet stage with PSY’s ‘Gentleman’, creating a sea of laughter among fans.
Through this solo concert, BTOB once again captured the hearts of their fans with exceptional skills and interesting dance performances. Days after their concert, the seven members will be leaving for Japan for their Japanese single ‘WOW’. Even before their official debut in Japan, BTOB has taken over Towers Records with their single charting at #1.

Please take out with full credits

Trans: loveindacube.wordpress.com

Source: OSEN (1) (2) (3) (4) (5)

[10Asia] BTOB, You are So Fly! – Interview

Idol group BTOB has recently kickstarted promotional activities for their 5th mini album titled ‘MOVE’. Whenever you take a closer listen to BTOB’s album, you will find charms in each of the album track. The members showcased their solid skills and even personally made these songs, proving their effort to produce an authentic album. BTOB are often related to key words like ‘Rascals’, but they expressed their determination to be ‘rascals that have fun with music’. On 10th October, prior to their comeback stage on ‘Music Bank’, we took some time to meet up with them.

Q. Please express your comeback thoughts.
Seo Eunkwang: We are happy that we can once again stand on stage after ‘Beep Beep’ promotions. Whenever we make our comeback, our fans would always wait for us, and gave their cheers, which made us feel that ‘It’s a good thing we’ve became singers’, ‘We are singers to our bones’

Q. You guys held fansigns all over Korea on your first comeback week. When was your most inspiring moment?
Seo Eunkwang: Whenever we go for outdoor fansigns, we felt touched when people passing by recognised us. Even though it was like ‘Oh! That’s the guy!’…
Yook Sungjae: It’s Yook Sungjae! Kang MinGu! Yook Duck!
Seo Eunkwang: There are some that would ask, ‘Isn’t that the Gag Monkey?’ Haha. Many started to recognize us and our names. Somehow, I felt motivated.
Im Hyunsik: We can obviously reach out closer to fans.

Q. Were there any touching moments when you prepare for this album?
Yook Sungjae: We were touched to have the Ssom and Ssam cast to make a special appearance in our ‘You are So Fly’ Music Video.

Q. Were there any touching moments with the members?
Yook Sungjae: I don’t think that exists. Hahaha!
Lee Changsub: There was~ I told you to ‘have strength’ during our promotions, didn’t I?
Yook Sungjae: When did you say that!
Jung IlHoon: I was moved when we won #1 on the physical chart.

Q. At which aspect have you developed yourselves, as compared to previous album?
Jung IlHoon:  I think I am much relaxed when I’m on stage now.
Yook Sungjae: Peniel-hyung’s parts have increased, I think that’s what have changed the most!
Seo Eunkwang: That’s true. If you watch our performance, Peniel appeared a lot on camera.
Peniel: If we were cool rascals last time, I would say we are much brighter and livelier rascals now.

Q. If you were to name the highlight of the performance?
Yook Sungjae:
Our point choreograph is obvious. It’s easy to folow and (the song) is addictive to listeners’ ears. By putting two hands together, which signifies ‘feeling touched’, and you sing ‘You’re So Fly~’

Q. The members have been having individual activities in different area too. MinHyuk’s appearance on ‘EcoVillage – Merry House’ is currently on air now. So how do you feel about it?
Lee MinHyuk: Whenever we had interview session on the show, I see myself without anything and my red face. That’s when I would remember how tough it was. The crew and I were so close together, like family. It’s a program that expose ourselves to new people, therefore I’m even thankful for the opportunity.

Q. Seo Eunkwang , do you have any plans in musical activities? If so, what role would you wish to play?
Seo Eunkwang: Personally I really like musical actor Park EunTae-nim. When I was studying in high school, I was first exposed to Park EunTae-nim’s musical, especially the song where he sings ‘Notre Dame de Paris’. I want to appear as part of the cast of ‘Notre Dame de Paris’, but it seems too early for me now. I want to challenge various production and gain more experience first.

Q. What would you say about your latest album?
Seo Eunkwang: We hope that everyone will take a listen at all the tracks included in the album, aside from just the title track.
Im HyunSik: We have also included three self-composed songs. We would be happy to be a singer whose all album tracks will be listened to.

Q. You will be holding your first solo concert from October 31st to November 1st. Please give us a few spoilers?
Im Hyunsik: It’s a touching stage! Haha.
Yook Sungjae: We will be singing all title tracks.
Lee Changsub: You are already revealing too much!
All: All of them have been revealed!! Haha. We also have some songs that will be revealed for the first time!

Q. There isn’t much before we conclude this year. Are there any goals to achieve within this period?
Im Hyunsik: We want to prepare diligently for our first solo concert and hopefully, we would achieve some great results. We are having talks of our next album already, we will try our best to reach out to everyone with a more amazing and grown look.

Please take out with full credits

Trans: loveindacube.wordpress.com

Source: 10Asia

[VOGUE] ‘Nine Boy’ Ambitious 19 year old Yook Sungjae

Yook Sungjae is the youngest – be it within BTOB, or during ‘Vogue’ photoshoot with Oh JongSe and Kim YoungKwang, he’s always the youngest. Yet, he would greet everyone the earliest. Yook Sungjae who has yet to get his name out, is more famously known as ‘Seo InGuk lookalike’. Sharp jawline and his slight smiles are indeed a similarity with Seo InGuk.

Still, even for viewers who watched all episodes of ‘Reply 1994’, they may not remember Yook Sungjae’s face. Yook Sungjae took part in ‘Reply 1994’,  though  it was at most 3 minutes. He played the role of Go Ara’s brother SsukSsukie. His scenes include walking into the room with a bag  and having a conversation with his girlfriend at a cafe. But such small efforts were worth it. He is now the main cast of ‘Nine Boy’. He plays the role of the active and passionate 19 year old Kang MinGu, one out of four of the ‘nine’ boys. “Writer-nims encouraged me to go all out. So, I wasn’t that bad in ‘Reply 1994’, right? (Laughs)” Although he is still at his stage where each and every word is filled with cautious and humility, he’s a person who does not simply back off when it comes to greed and aspiration.

This part of Yook Sungjae rhymes so much to Kang MinGu. He’s filled with a little over-dramatic and cute sense, but also armed with various sense of humor – that is Yook Sungjae himself. “When I read the scenarios, I would often imagine myself as that character. Of course, I wanted to do well. I’m like myself when there are some ‘crazy’ scenes. I’m a little impatient, and couldn’t stay still… which is similar to my character too.”

Still, there are some differences. Yook Sungjae is an on-the-spot type of person, as compared to Kang MinGu who practices himself to the best before every match. As a BTOB member too, Yook Sungjae performed better on stage rather than during practice sessions. “I’m the type that work better when there’s audience. I might make mistakes during rehearsals, but never during live shows. Even if I did make a mistake, I would pretend I didn’t. (Laughs)”


Therefore, he has lesser worries on his first lead role. Rather than being anxious, he practice to hold control over his first ever romance act. “I have a love line with A Pink’s Chorong noona. I’ve met Chorong noona 5 years ago since our trainee times, and because of that, I’m a little worried if I don’t feel the ‘flutter-ness’ when I act with her. When there were serious scenes, I and Chorong noona would most probably burst out laughing.” Of course, this is a step all rookies have to take at first. Manager-nim who was previously a Judo player helped in Sungjae’s physic. After every shoot, the director would look for him and asked if there’s any room for improvement. Although it’s just another idol-turned-actor, Yook Sungjae is extremely serious about it. BTOB, the group he is in, is a fun and lively boy group. They were firstly nominated as #1 with ‘Beep Beep’, a song that is filled with senses. After the shoot, Yook Sungjae would return to his dorm where all members sleep in a room. “We can’t brag. It doesn’t suit us too. (Laughs)” Yook Sungjae is indeed a humorous person. He’s always answering with laughters. To have acting schedules in parallel with his idol life, it must be hard for him. But rather than expressing these tough challenges, his greed stood out more than that.

“I want to be a good singer. I wanted to act very much too. It’s my first acting and I felt that it suits me very well”.  Although he said, “My elder sister loves to doll me up, and because of that, I felt like I’m a celebrity”, in reality, it was his efforts that have brought him to where he is today. Together with ‘Nine Boy’, Yook Sungjae will be standing on stage as a BTOB member with a new song in September. Group activities will always be  group activities. Acting and individual schedules will be another exciting chapter for him. Although he is now spending busy days to raise awareness about his group, the starting phase is always the hardest and the most important phase, especially for Yook Sungjae who just turned 20. He said he wanted to be the position where his role model, JYJ’s Park YooChun, is at. This is indeed something achievable for him.


Please take out with full credits

Trans: loveindacube.wordpress.com

Source: VOGUE


[10Asia] Cube artists and their earnest sincerity for Lou Gehrig disease

비, 에이핑크, 비투비 서은광, 비스트 이기광 아이스버킷챌린지(왼쪽 위부터 시계방향으로)

In order to raise awareness for Lou Gehrig disease, the ice bucket challenge has been a wide trend lately. The ice bucket challenge was initiated by America Lou Gehrig Association (ALS) in order to help patients diagnosed with the disease. The event started in America in July but became a global movement, including Korean artists, such as Choi MinSik, Yoo JaeSuk participated in it. 24 hours after being nominated, the nominee will have to pour ice water or donate USD 100 to the association. He/she can then call out 3 names to continue the campaign.

As the event proceeds, it has raised good responses as celebrities take on the challenge and/or donate to the association. Although some did take it as a joke or as a publicity stunt, celebrities that are sincere in their delivery of these meaningful messages have gained attention.

Among many of them, artists of Cube Entertainment have raised awareness in a different way. Singer-cum-actor Rain participated in the ice bucket challenge on the 23rd of August, and have also decided to donate 100 million Won for the research of ALS disease. In the video of him taking on the ice bucket challenge, he revealed, “My teacher and father-like person who has made me into where I am today is fighting the disease in his third year” and, “I frustrated on how I could help him as an expression of my gratitude and thankful heart” and with that reason, he had revealed to had donated 100 million Won instead of 100 dollar.

The person who Rain mentioned was none other than Cube Entertainment’s President Hong SeungSong. President Hong started his management experience since in the 1990s with Lee Yerin, which had soon led him to be a co-representative of JYP Entertainment. After leaving JYP Entertainment, he then moved on to establish Cube Entertainment, and has held the president position till of now. Diagnosed with Lou Gehrig Disease, he has raised artists BEAST, 4minute, G.NA, BTOB and more who are under the label company.

The incident of President Hong having Lou Gehrig disease had to be handled cautiously, and Cube artists have participated in activities regarding to rare diseases including Lou Gehrig, expressing their sincere heart in a quiet manner. Cube Entertainment has always donate to patients having rare diseases under the names of their artists. But because President Hong’s condition (of having Lou Gehrig Disease) was never officially announced, the donations were never made known intentionally. It was however, well known among young students who have rare diseases. Among many of these activities, BEAST were reported attending the graduation ceremony of ‘Korea’s Hawkings’, patients who are studying while receiving respiratory treatment (for Lou Gehrig Disease) . BEAST members have personally met up with a teenager battling with the same disease, and were even appointed ambassador for a Respiratory Rehabilitation Center.

Because of that, the ice bucket challenge that helps to fund for Lou Gehrig research, has become a point where Cube artists can express their hearts earnestly. Cube artists have participated in the ice bucket challenge and were always nominating fellow Cube artists as the next challenger. BEAST Yoon Doojoon chose BTOB Seo Eunkwang, while Seo Eunkwang chooses A Pink Bomi, A Pink chooses G.NA and Rain, further raising the wave of the ice bucket challenge among fellow colleagues. They chose each other not because they were colleagues, but as a way to express their sincere heart and respect for President Hong SeungSong.

Their sincere thoughts can be seen in their videos. The whole member of A Pink courteously wore black shirts in their ice bucket challenge video. NaEun took the chance to say, “We hope that there is a recovery method that will treat patients soon”, while Rain even donated generously for the research of ALS disease.

The staff from Cube entertainment, too, have plans to raise more awareness for the campaign. Representatives from Cube Entertainment expressed, “Cube artists have a different heart towards Lou Gehrig Disease” and, “In the future too, we will bring the campaign, including this ice bucket challenge to another practical level.” Cube artists have shown their sincerest and earnest sides more than anyone else in the campaign, as it reflects their true inner thoughts.

Please take out with full credits

Trans: loveindacube.wordpress.com

Source: 10Asia

[Newsen] ‘Hitmaker’ Big Bottle’s unexpected popularity! Even producers are surprised!

Recently, MBC Variety Program ‘Hitmaker’ has been making highlights as they produce group ‘Big Bottle’, which consists members YookDuk (BTOB Yook Sungjae), WangKong (GOT7 Jackson), DulBaekGi and HyukDdi (VIXX N and Hyuk).

* Stage names and their meanings:
YookDuk: Six Virtues
WangKong: King Kong
DulBaekGi: White Stone
HyukDdi: Chinese Zodiac Hyuk

The center of ‘Showtime’ and ‘Hitmaker’ is none other than Yoon MiJin PD. Starting off as spin-off of ‘Weekly Idol’, the great responses from the show proved its growing success. Bound to air its last episode on 19th August, Yoon MiJin PD had a simple interview with Newsen.

▲ Where did you get the idea of producing a program of a different concept with Jung HyungDon and Defcon?

– As we shoot for ‘Weekly Idol’, Jung HyungDon and Defcon delivered their ‘needs’ for producing. We talked and laughed about it comfortably, and there’s how the birth of this program. Also, both of them are easy around idol groups, so we were curious of the outcome if they gather members from different groups. Coincidentally, it falls on the same year as ‘Weekly Idol’ 3rd anniversary, so it’s not that bad of a plan to promote this variety.

▲Yook Sungjae, Jackson, N and Hyuk have been selected as members for ‘Big Bottle’, were there any special reasons?
– BTOB, GOT7 are idols that grab the most attention on ‘Weekly Idol’, They were nominees for the show and they came together after some coordination in their schedules. As the shoot goes on, their chemistry became better than expected, and we are glad that they fit well. Jackson has been an eye-catching friend on Weekly Idol, all producers have unanimously chose Jackson. He’s always creating funny episodes with HyungDon too.

▲VIXX has never been on Weekly Idol though.
– That’s true, they couldn’t appear on ‘Weekly Idol’ broadcast due to their busy schedule. But, VIXX are friends that have quite a strong potential, and their fandom is one of the most stable fandoms among rookie groups. We hope that they will have the chance to be on ‘Weekly Idol’ through this program.

▲ Big Bottle’s dedicated looks on broadcast left a strong impression.
– For promoting idol groups to appear on ‘Hitmaker’, it is indeed a tough choice to make. As they appear on broadcast, we feel thankful that they did it diligently. Yook Sungjae has a really strong passion for ‘Big Bottle’ and shows committed effort in it. N and Hyuk challenged an unfamiliar concept, but we thank them for making it interesting. Jackson, on the other hand, easily lifts the mood up with his free and wild style, and we’re happy and thankful for that.

▲ ‘Big Bottle’ fancafe has reached more than ten thousand members. Did you expect this influence?
– I’m quite surprised too. We didn’t expect that the response would be that big. The producer team were having thoughts when we first started this program, ‘hopefully the cast would participate interestingly’, ‘We hope it won’t be a disadvantage to promoting groups.’ Therefore, we were extra meticulous about it. But with fans great responses, we are extremely grateful.

▲ You will be releasing ‘Stress Come On’ on 20th August afternoon. Do you expect good results on music charts?

– ‘Hitmaker’ will be airing the MV on 19th August alongside its last episode, and release on music charts the next day. It’s not easy to predict regarding the music chart, but we hope that it will receive the same amount of attention from fans as on the music charts. We don’t think it will ‘explode’ onto charts. Nevertheless, if it reached top spot, we would be happy.

▲ Some are asking if they would go on music stations, like Show Champion.

– We talked about going on music shows during our planning stage, but it is difficult to coordinate all schedules from three groups. Perhaps they may have their debut-cum-goodbye stage on ‘Weekly Idol’. About going on broadcast if they achieve #1 on music charts… well that.. I don’t know too.

▲They were talks about a series (of ‘Hitmaker’) to be a fixed program on TV broadcast.

– There’s nothing firm we can say right now. It’s difficult to be part of the fixed programs, but it’s possible for a continuous series during holiday seasons. We are discussing it positively. It is possible for members to change too – be it, existing members, totally new members or changes in some members. The thoughts of the existing members are important too. There are various possibilities to this.

▲ You are grateful towards MC Jung HyungDon and Defcon

– That’s true. The members of Big Bottle did well, but MC Jung HyungDon and Defcon put in lots of effort in various parts. Although it is a 4-episode program, they have participated in the concept, as well as producing and writing for Big Bottle’s title track. Both of them are always dedicated colleagues, and we are even thankful for them. It feels like we have to deliver our heart to them.

Please take out with full credits

Trans: loveindacube.wordpress.com

Source: Newsen

[TV Daily] BTOB Yook Sungjae transforms from Boy to Man in ‘Nine Boy’

아홉수 소년 육성재

Idol group BTOB member Yook Sungjae has turned into young Judo man. He has raised attention for stripping away from ‘flower boy idol’ as he now emancipates manlier charms with his new transformation.

Yook Sungjae will be playing the role of  Kang MinGoo in tvN’s Friday-Saturday drama ‘Nine Boy’. Kang MinGoo is a young man that wish to further his studies in a university that is famous for its Judo club.

Kang MinGoo is a 19 year-old who wish to be a manly and sexier guy . His role describes one of the most important crisis a 19-year old guy will face.

In order to portray the character well, it was revealed that Yook Sungjae went for Judo practices diligently. His agency spoke to TV Daily, “He had practiced really hard on Judo skills even before the shooting starts. You’ll definitely feel a different charm as compared to his current image.”

Previously, Yook Sungjae plays Go Ara’s younger brother, SsukSsukie, in ‘Reply 1994’. He had appealed with both cute and playful charms then. This time round, anticipation is flying high for his transformation and upgraded acting skills.

This drama production is scripted by Park Yoomi who has written for KBS ‘Sponge’ and MBC ‘We Got Married 4’. Famous Yoo HakChan PD also participated in this drama. Yoo PD took part in the well-known production ‘Reply 1994’  last year and has therefore heightened attention for his next production, ‘Nine Boy’.

Please take out with full credits

Trans: loveindacube.wordpress.com

Source: TV Daily

[OSEN] Cube Entertainment Noh HyunTae, “Cube is now capable to make that jump.”

Singers’ managers are often highly broad in skills, but being shrouded behind is their job.

In dramas or movies, managers are often being overrated, as such, there is a general bad perception on those who are into this profession. That said, a manager is the person who planned activities for artists, and worked diligently for the growth of the company.

Prior to its flotation, Cube Entertainment’s Vice President Noh HyunTae is one of them. He started his profession in SM entertainment and is one of those elite managers that produced outstanding artists. He is the mastermind behind 20 general managers, who manages artists, broadcasts, media promotions and various activities, with the aim to achieve 27 billion Won sales revenue for Cube this year.

Cube Entertainment houses 4minute, BEAST, G.NA, Kim Kiri and more, while subsidiary Cube DC includes Rain, Roh JiHoon etc. In the last year, Cube’s total sales revenue was recorded at 22.9 billion Won. This are the results reaped by 60 employees and their endless effort. We have met up with Vice President Noh HyunTae in Cube Cafe.

# BEAST’s vocals are their strongest point

OSEN (‘O’) – In truth, Cube Entertainment has been mentioned as one of the bigger agencies for some time now, how would you evaluate Cube’s phase?

Noh HyunTae (‘N’) – I think Cube is now a frog that has its legs all grown out now, and is capable to make that jump. Our preparations to leap are almost coming to an end.

O – Being able to jump is good. So, in your opinion, why is it necessary for a flotation?

N – From the perceptive of the company, we will  invest in singers and employees, the environment will be more systematized, and we are anticipating that. We believe that he scale of promotions will be greater, and there will be more inflow of skillful human capital into the company. In particular, we think that overseas operations as a good opportunity for us to expand even further. The existing structure poses to be a limitation. We believe that with the listing, it would be easier for us to invest in human capital where we can obtain great ideas and better opportunities.

O – In fact, Cube made extreme progress in 2011, which allows itself to be one of the bigger agencies in 2012.

N – That’s true. With the sudden growth now, we also experienced some growing pain too. We will try to jump even further after the flotation.

O – What is the most important project this year?

N – There is no one person that is not important. But if I have to choose, it would be BTOB. (laughs) BTOB needs much growth. BEAST and 4minute needs to maintain their top position. We are also in midst of preparations to launch a new rookie girl group soon.

O – Honestly, BTOB’s early grades aren’t that good.

N – We feel that it’s because they weren’t able to meet a good timing, that’s the reason why. The industry was saturated and there are many (groups with the) same concept. It’s not easy to differentiate themselves and to show their real talents, so it was really hard. Therefore, time is needed. Their last promotions, ‘Beep Beep’ has shown some direction. For sure, they will ace it if they were to make a comeback this summer!

O – Looking at it, BEAST was fast in settling their top spots. (laughs) It’s already their 6th year since debut, but yet they’re always popular. What is their secret?

N – There are many factors but the most important factor would be their vocals. Each member has different vocals. BEAST sings their parts individually, because they want to live up each of their unique vocals.

O – ‘No More’ and other similar ballad songs have done well.

N – That song was almost dumped. The manager-in-charge suddenly said it was a ‘stunning song’ and that was how things went. After listening to it, I felt it was good as well. Yong JunHyung left this song in the computer’s hard disk. The manager was the one who found it. I’ve then went forward to president to show him and that was how we gained approval.

O – Looking at the industry lately, BEAST is most likely the first boy group to be on top spots despite not coming from the Big 3.

N – That’s the essence, of course. BEAST members have always been amazing in their teamwork. There were many twists and turns even when they debut, which is why they treat their fans better.

# From an engineering student to a manager

O – You’ve graduated from a famous technology university, how did you become a manager?

N – I graduated as an IT engineer. That time, my sister’s senior in her school was an SM manager. I thought it was fun to enter into SM’s online business department, that was part of my major subject. I thought I would work as a person who sits in front of a computer, but they suddenly gave me a manager’s responsibility. I was tricked. (Laughs) I thought to myself to perhaps learn a little as a manager, but in the end, I became a manager continuously.

O – Didn’t you thought of just quitting?

N – When I was about to quit, a superior manager hyung suddenly passed away. That time, I was in charge of BoA and we have grown close, so it’s hard to just quit. Since young, I was an avid fan of music too. My father was a hotel reservation officer and always brought me to concerts. I’ve even taken a shot with Seo Taiji and the boys. (laughs)

O – When was the first time that you feel interesting as a manager?

N – When BoA was climbing onto her stairs to fame with ‘Number One’. BoA stood on stage to receive the MTV Asia Award in Singapore. I was a driver and a person who was in charge of everything, including working overnight, overseeing current issues, meetings. Although those were effort coming not only from me, but I felt proud that the stage turned out well. After that, Lee SooMan teacher-nim said that he had ‘met a real manager’. I still can’t forget that moment. Up till then, I was into the organization for 2~3 years. I view him as a director and someone who I work for. I thought of him as being a calm and distant person. But surprisingly, it was my first time knowing him as a warm person then.

O – When was it when you left SM Entertainment?

N – Around the end of 2005. Although I liked to stay in SM Entertainment, the marketing activities itself is really difficult. That’s when I left the company and start to work in advertisement company in Singapore.

O – But you have returned.

N – That’s true. (laughs) I think I’m addicted to this field. In 2009, I’ve joined Cube Entertainment.

O – You were highly influenced by SM’s direction and Cube Entertainment’s Hong SeungSong president was a representative from JYP Entertainment. That makes it a meeting between JYP and SM? (laughs)

N –  President-nim is really a humane person. He’s a person who place strong focus on the importance of human capital. Employees and singers are all the same in his eyes. He’s a person who even received suggestions from employees. I think that’s by far the atmosphere in Cube Entertainment differs the most (from other companies). That’s how other agencies see us too.

O – 4minute and BEAST has been successful. Was it within your prediction?

N – It’s not that we predicted their success, but we just only work towards their success. It’s the same now too, but Cube now burns more midnight oil in the office. Everyone is a workaholic. When I was a bachelor, my normal off time would be 4 o’clock in the morning.  On the next day, I would start work at 8AM to prepare documents for broadcast programs. But since I’m a newlywed now, I’ve restrained myself to work around 1AM. (laughs)

# Frustrates about the next 10 years of idol industry

O – What duties do you have to work such hardworking. (laughs) It must be hard to choose just one exact role of a manager’s responsibility.

N – Yes. Sometimes we’re like mothers, sometimes like fathers. We can be an Oppa or a Noona too. It’s like we have many roles in a family. We have to stand on their side during both triumphs and disasters. From the birth of artists to standing on stages, everything is your responsibility. We have to coordinate artists, staffs, composers, reporters, PDs and representatives from broadcast. (Noh HyunTae married Son JiWon PD who is in charge of KBS ‘Happy Together’) This is how I ‘raised my kids’, he continuously said.

O – Artists management is perhaps the hardest. (Laughs)

N  – It’s really important to manage artists. We have to take in considerations of dorms, lessons, academic and even their personal lives.

O – Honestly, managers are often have the mindset that they’re big and scary people.

N – That’s the past. (Laughs) Managers now need to be creative. You can’t sell 100 million albums if you do nothing. The media industry is always changing everyday. The international response towards K-POP is changing at all times too. It’s our job to think of solutions for our next promotional activities.

O – What would be your biggest frustration?

N – Other senior agencies have brought up the KPOP wave. We have to think of the next step now. In order to stay relevant in the industry, we are always thinking of our 10-years strategy.

O – The idol industry has already become saturated. Looking at music charts alone, it felt like it has become mainstream..

N – Those are our concerns. Still, we look positively of singers in their 90s. If the music is good, it will be good to listen to it again. For now, although there are many idols now, when the situation calms down, those idols having great skills will have the spotlight.

O – What do you think is the motivation for that spotlight?

N  – For me, I think colors of their music. We get a nostalgic feel when we listen to god, Fly to the Sky etc. We are watching closely on that.

O – Cube artists look like friendly people. They have the neighborhood Oppa or Dongsaeng vibe.

N – I think that’s the president-nim’s colors.

# If singers don’t get #1, we feel apologetic
O – How is the relationship between the company and its artists?

N – Come to think of it, our parents fight too, so it’s natural for us to fight too? Therefore, mediation is important. The members would always talk with the management. If without this bridge, small misunderstandings would become big too. Especially since president-nim wants everything to be open, even our accounting records are checked every three months. In truth, the company is responsible for their future, as they were with us even during schooling days. We feel that it’s our responsibility to be the key to open up their future.

Q – It doesn’t sound easy.

N – There were times that you’ll feel frustrated just playing the role of a shadow. We worked hard for artists and when things didn’t turn out well, we would feel disappointed and lonely too. (Laughs) But to think on the other hand, I’m a person who has difficulty in giving warm words to them. This is the dilemma of being a manager.

O – When was your first time feeling touched?

N – When 4minute won their first #1 award with ‘Muzik’. It was Cube’s very first award. All the sleepless nights paid off, and I cried a lot. It’s difficult when artists weren’t able to get #1. Above all, we felt apologetic. It’s like we have become criminals.

O – What was your most memorable moment?

N – Erm. It was really difficult during 4minute’s Volume Up’. I’ve started to grow even more sensitive  for 4minute among other Cube artists. Perhaps it’s because they were our first artists. Even if they don’t do well for a while, it felt really bad within. I remembered not being able to enter their waiting room, and had to leave instead.


# Cube singers are always kind, so…

O – From the point view of the artist, it’s easy to put all the blame onto the agency. There were many cases like this.

N – Fortunately, Cube artists are always kind. I’m not just simply saying about it, it is true that they are kind. We do have comments as well. Everytime when album promotions end, we hear what they want to do and try to do our best to give it a try. We may give them more schedules like, dramas, variety shows but at times, proposals like an album or project has to be rejected. It’s hard doing just based on the management’s capability. Although we hope that their wish would come true, but the final outcome is important too. Every time that happens, we feel sorry, of course.

O – Who talks the most though? (Laughs)

N – G.NA and Hyuna talks a lot. Among BEAST, it’s either Kikwang or JunHyung. (Laughs)

O – Singers are stars, right? When they have ranked higher in terms of popularity, I think there would be conflicts with the management. Were there any moments where it’s hard to ‘control’?

N – That doesn’t happen. It’s their career, and ultimately the company has to respect that too. There were times when they would argue with department chiefs or team leaders (normally in late 20s with 5~7 years of experience). (Laughs) But the members and staffs are all kind person. We resolve those arguments with good food when we’re abroad.

O – How’s the daily life of a manager?

N – We would make 1~200 telephone calls a day.

O – That’s ridiculous. As reporters, we make frequent phone calls to, but a comparison is impossible. Even if we’re busy, the most we would have is like 100 calls a day. (laughs)

N – That’s true. That’s why I don’t make phone calls when I’m at home. I’m the the type that would talk a lot of nonsense, so the conversation period is always long. (Laughs)

O – If you were to choose the busiest moment?

N – It was during BEAST’s ‘Beautiful Night’. We prepared for broadcast in Gwanghwamun for SBS ‘Inkigayo’ comeback stage. It was really hot and we suffered some technical problems. So, we could only start at 11pm. We worked the whole day and coordination was needed. It was my first time having sweat all over. But of course, fans’ safety comes first. It was really hot and we fear that they might faint. So we personally bought them PatBingSoo (shaved ice) and cleaning work too. We were really busy. When that episode was aired at a later date, I was thrilled.

O – BEAST has relatively more younger fans, so you do have to consider them at all times.

N – During concert, there would be more fans than the one in Gwanghwamun. We stopped half way on their first concert. They had performed two songs, but we felt that we have to step in. We stopped the concert to ask fans to calm down. I was really anxious.

O – Do you look after fans’ responses too?

N – I read each and every comment. Then we work hard to reflect their thoughts. In particular, we seemed to have gained praises for BEAST’s comeback this time round, and it felt good. (Laughs)

# Singers are after all, their colors.

O  – Up till now, how many trainees are there in Cube Entertainment?

N – Average around 20 persons. We will be debuting a girl group this year. It may be next year if we decide to postpone slightly later.

O – Have you established your strategy?

N – I think its their vocals and their song. I see vocal uniqueness as the most important aspect to gain loves from the public.

O – Oh yes, how is Rain doing now? It was a hot issue when he joined Cube.

N – He’s like any other singers in any agency. He’s friendlier because of his friendship with President-nim. Rain is in negotiations on drama productions, including upcoming dramas are being discussed. So, he’s being really careful on this. We have also talked a lot about his future plans.

O – So Cube is eyeing to achieve a 4 billion Won profit.

N – If our projects turn out well, it will be highly possible. We are heading towards 4 billion Won. (Laughs) Overseas revenue comes 4~5 months after the performance, so we see good trends in the next half year. Therefore, the second half year will have higher sales. BEAST’s income too will be received in that period too. If you look internally, Cube is really burning their fire for 24 straight hours. There are many possible prospect, but we will show the results soon enough.

O – What is your most anticipated moment this year?

N – There are many big projects. Overseas responses are good in particular. 4minute are receiving love calls from Europe and China. G.NA is currently learning Mandarin. There are long-term concert proposals coming in too. BTOB has already start to gain quite exceptional amount of love calls from Japan. That’s because they were active in overseas promotions since debut.

Please take out with full credits

Trans; loveindacube.wordpress.com

Source: OSEN