Shinsegae Duty Free Shop has revealed on the 10th, that they have chosen Hallyu Idol BEAST as their very first model.
BEAST will be becoming the faces of Shinsegae for one year period, which starts from this July onward. They will be carrying out online and offline activities for the company. The first event spans from July 10th to August 28th, with the title ‘BEAUTY and the BEAST’, which will be happening on Shinsegae’s Facebook page. Selected participants of 100 will be getting various prizes which include traveling vouchers, Shinsegae mobile vouchers and more.
BEAST is a popular male idol group that have recorded 280,000 fans on their local (Korea) fancafe, 200,000 on Japanese fancafe, and even 3.7 million on one of their Chinese fancafes.
Kim WanSoo of Shinsegae revealed, “BEAST has this friendly boyfriend-dol charms but they’re charismatic on stage. We feel that the combination of both of these charms will increase the recognition level of Shinsegae, therefore we chose them as our first models”.