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[IlGan Sports] Cube’s Vice President Noh HyunTae, “‘Order and Discipline within Freedom’ is our motto”

(T/N: This article assumes that Cube Entertainment will be going on a listing with WooriSpac2 soon. Recent news,however, stated that Cube will not be cooperating with WooriSPAC2 due to internal problems. Listing process may therefore be delayed.)

Cube Entertainment is a prominent KPOP global brand that has seen visible growth. Founded in 2008, the relatively new entertainment agency has been making remarkable expansion, and is now standing shoulder to shoulder with SM, YG and JYP Entertainment. Currently, Cube Entertainment houses singers BEAST, 4minute, BTOB, unit group Trouble Maker, gagman Kim Kiri, including Rain, Roh JiHoon, Shin JiHoon, actor Kwak SeungNam in their wholly-owned subsidiary, Cube DC. Cube Entertainment has gained a sales revenue of 22.9b Won last year.

Recently, BEAST has accelerated their promotions in Japan. Last year, they signed an agreement with one of Japan’s largest advertisement company, Hakuhodo DY Media Partners, which were a subsidiary of Hakuhodo DY Group, with a guranteed 8b Won of income. This momentum has driven them to make an entrance to the stock market. We have met up with Cube Entertainment’s Vice President Noh HyunTae to discover the burning motivation of Cube Entertainment that fuels their ever-growing pace.

- The company has been founded for 6 years, and listing on the stock market is right before your eyes.

“This is as a result of President Hong SeungSong’s know-hows and network, employee’s passions and artists’ sincerity coming altogether. In the past 6 years, if we were to describe Cube, you may perhaps call it as ‘a  light that never dies’. The company was always running and continuously challenging to run further. In order to preserve Cube’s identity, which is ‘to be different from the rest’, we have attempted new challenges. As such, being ‘the first’ has a very deep meaning for us. We were the first entertainment agency to hold a KPOP Concert ‘United Cube’ (2011) in South America, our first unit group Trouble Maker (2011) was launched successfully too. 4minute even became the first girl group to hold a solo concert in Europe (2014). As we attempt, there were many errors and problems too, but it was an exciting and priceless experience. It is intriguing and therefore, we work even harder.”

- What is Cube’s motto?

“It’s order and discipline within freedom. Cube is rather a family-like community. Artists and staff communicate with each other very often. President Hong often talks with artists at the same eye level, to gain more understanding and feedback. Therefore, BEAST, 4minute and others often refer him as ‘Father’. Although we do emphasize on a free atmosphere, we have a strong awareness of being different from the others, and that raises our strict requirements.”

- Other than BEAST or 4minute, Cube’s future may need to depend on rookies as well.

“That’s true. As we lead with groups like BEAST, we have to raise rookies too. We have about 20 trainees whose age ranges from primary 3rd year friend to teenagers in the early 20s. Though we have yet to decide on a date to debut a new girl group, we are in our final phase in setting up the team. We are also in the midst of setting up a male rookie team.”

- What would be the strength of Cube’s training system?

“I personally think that it’s humanity classes. In reality, technical classes like dance or vocals doesn’t make a difference with other companies. Other than raising stars with a global brand name, we emphasize on bearing a responsibility for the society. Therefore, we do volunteering works and have psychology and sex education classes. We started on charitable works primarily because of fans. As a token of appreciation for fans’ loves, we cultivate trainees to have a mindset to give back to the society. We do free concerts for hospitals, orphanages and many more welfare societies. If time is a concern, we would go to around CheongDamDong, which is near our office, to litter-pick. Also, because of the frequent visits overseas, we would teach them culture and etiquette of each country. Since we can’t afford to make mistakes. We teach sex education and provide counselling services on a regular basis. Although these may seem minor, it is important for trainees who debut at a later stage, so that they can grow into artists that do not forget about their priorities. An artist who has excellent techniques will fall if their inner self is not cultivate properly.”

 – If you were to describe KPOP’s future?

“I think that KPOP has a bright prospect. Although it has slowed down in the Japan market, there are teams that are achieving consistent results. The direction in Japan my seem uncertain for now, but I do not think that it will drop further. Due to political matters, the fandom could have decreased, but the remained are loyal fans. Other than Japan, the opportunity to expand is limitless, we have China, South East Asia and even Europe for us to explore further.

- What about the future of Cube Entertainment?

“We will be delivering many favorable news. In particular in regards to the new overseas market. First of all, BEAST and 4minute have captivated the South East Asia market since their debut. Although BEAST has lesser promotions in Japan due to local activities for the time being, their new single ‘Adrenaline’ has charted #2 on Oricon charts. With passionate responses from Japan, we will deliver more  news on Japan activities in the second half-year. Also, do anticipate BTOB and the upcoming rookies’ activities.”

- Will you be diversifying your business like SM or YG in the future?

“Yes. Just, in order to maintain sustainability and to improve our business success rate, we will prepare more earnestly first (before doing so). Through our cooperation with iHQ, do expect our synergy in drama productions too. Cube Cafe are currently in works to enter into the foreign market. We wish to come up with more fun and exciting things.”

Please take out with full credits

Trans: loveindacube.wordpress.com

Source: Ilgan Sports



[MBN Star] Cube trainee, Kim HyoJong discovered different charms through back dancer experience

“As I experience the stage as a trainee, I’ve found my undiscovered charms.”

Cube Entertainment that houses BEAST, 4minute and G.NA, has recently garnered attention for having trainees to promote alongside their artists. Their pretty visuals and slender bodies had garnered strong attention from the public. The same goes for G.NA’s male back dancers as well.

Among the many of them, Kim HyoJong (20 years old) expressed the reason of being a back dancer, the process and also his thoughts on concluding the promotions. Kim HyoJong has been with Cube for more than a year, attending specific classes and training during his year as a trainee.

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As he receives lessons on a variety of aspects – vocals, raps, dance, acting, English, and health management, Kim HyoJong gave his best every day even though the possibility of debuting in the music industry is still a far-away unknown. But Kim HyoJong sees his trainee life as an enjoyment rather than an obligation.

“There are always interesting happenings. I trained with friends that are trainees like me, and it is an interesting experience. We have weekly and monthly evaluations, where we will be given a mission. As we complete these missions, we would communicate with each other and talk about music… I like it and it’s always very joyful.”

He did not want to be a singer from the start. But as he danced and developed his self-confidence on music in his schooling days, Kim HyoJong eventually started to have keen interest on music. He was eliminated from the first Cube Entertainment audition, but his dedication allowed him to earn a place as a trainee in the following audition. Kim HyoJong, who intends on entering Cube Entertainment, is confident that his personally-produced music will be presented to the mainstream audience.

“Of course I want to debut soon. I have no idea when is that, but I’m going to find my own identity. I’m interested in producing, so I’ve been practicing on writing and composing songs. I’m putting in my full efforts for now… as I wait for that day to come.”

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The opportunity to stand on stage doesn’t come easily and is never in line with the hard efforts they’ve given. But Cube had allowed them to earn these experience by providing them the chance to work with sunbaes of the same company. Kim HyoJung, too, has gained this special opportunity to work with G.NA as her back dancer.

“It’s really different seeing in reality and seeing through cameras. I think we have learnt a little on how to portray ourselves on TV, like which hairstyle to choose, how should we smile on stage. My parents watched my performance, and commented that my expression was weird. They joked over it and also gave useful tips to me.”

It’s important to work with colleagues of the same company. Seniors have to practice and help the juniors to portray themselves on stage. In particular, G.NA had given plenty of advice to backdancer-cum-junior-and-trainee Kim HyoJong. She is a senior that approaches trainees like their siblings.

“I’m really thankful to G.NA-sunbae. We don’t see much of artists yet, but they seemed to be friendly people. (G.NA) Has treated us like younger siblings, and had even shared valuable advice when she was a trainee, and things that need to be considered after debut. Of course, I will never forget about all the meals she had treated us (laughs). Next time round, I would want to stand on the same stage as G.NA-senior. Not as a trainee,  but as a real singer.”

Please take out with full credits

Trans: loveindacube.wordpress.com

Source: MBN Star


[TV Daily] BTOB Yook Sungjae transforms from Boy to Man in ‘Nine Boy’

아홉수 소년 육성재

Idol group BTOB member Yook Sungjae has turned into young Judo man. He has raised attention for stripping away from ‘flower boy idol’ as he now emancipates manlier charms with his new transformation.

Yook Sungjae will be playing the role of  Kang MinGoo in tvN’s Friday-Saturday drama ‘Nine Boy’. Kang MinGoo is a young man that wish to further his studies in a university that is famous for its Judo club.

Kang MinGoo is a 19 year-old who wish to be a manly and sexier guy . His role describes one of the most important crisis a 19-year old guy will face.

In order to portray the character well, it was revealed that Yook Sungjae went for Judo practices diligently. His agency spoke to TV Daily, “He had practiced really hard on Judo skills even before the shooting starts. You’ll definitely feel a different charm as compared to his current image.”

Previously, Yook Sungjae plays Go Ara’s younger brother, SsukSsukie, in ‘Reply 1994′. He had appealed with both cute and playful charms then. This time round, anticipation is flying high for his transformation and upgraded acting skills.

This drama production is scripted by Park Yoomi who has written for KBS ‘Sponge’ and MBC ‘We Got Married 4′. Famous Yoo HakChan PD also participated in this drama. Yoo PD took part in the well-known production ‘Reply 1994′  last year and has therefore heightened attention for his next production, ‘Nine Boy’.

Please take out with full credits

Trans: loveindacube.wordpress.com

Source: TV Daily

[MBN] BEAST Yang Yoseob challenges his third musical production ‘ZORRO’

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Idol group BEAST member Yang Yoseob will be part of the cast for musical ‘Zorro’.

According to broadcast officials on 8th July, Yang Yoseob has confirmed his role in  musical ‘Zorro’ which will be held from August 27th to October 26th.

Previously, Yang Yoseob has shown his extraordinary vocals and stable acting skills in ‘Gwanghwamun Sonata’ in year 2011. He then took his first main lead in musical ‘Joseph Amazing Technicolor Dreamcoat’, and had proven his capability as a ‘ticket power’, hence garnering more attention for his upcoming new appearance in ‘Zorro’.


Please take out with full credits

Trans: loveindacube.wordpress.com

Source: MBN

[Xports News] ‘Solo Comeback’ Hyuna’s dancer audition … 1,000 applicants turned up

현아가 댄서 오디션을 실시했다. ⓒ 큐브엔터테인먼트

4minute Hyuna has initiated an audition for her crew of dancers just right before her solo comeback.

On the 6th of July, Cube dancers audition titled ‘Playback, Hyuna’ was held at Cube Entertainment in Seoul. ‘Playback’ is a new-concept audition whereby successful applicants will be promoting alongside Hyuna who will be making her comeback mid of this month.

On this day, about 1,000 passionate dancers and aspired singers from Korea and from abroad participated in the audition. During part of the day alone, there were 600 applicants and were seen practicing diligently before their turns.

The audition started at noon and continued till 9PM. The applicants were given critical evaluation based on missions and freestyle dances.

The performance and of talent scouting director, Kim SeHwan chose the talented applicants in the first round. Hyuna was reportedly at the audition scene in midst of her solo album preparation too.

Through ‘Playback’, successful dancers will have the opportunity to stand on broadcast stations alongside Hyuna throughout her new album promotions.

Meanwhile, Hyuna will be making a comeback in mid of July. The whole preparation process will be documented and aired in a reality program as well.

Please take out with full credits

Trans: loveindacube.wordpress.com

Source: Xports News


[Movie Joy] Dickpunks X 4minute Jeon JiYoon hints on lovely collaboration track

4-members band Dickpunks will be releasing a collaboration album with 4minute member Jeon Jiyoon.

This is the first time for a band to cooperate with an idol group in a collaboration album, and has therefore gained high anticipation for their upcoming harmony with Jeon Jiyoon.

Dickpunks and 4minute’s Jeon Jiyoon started their fated relationship during ‘Super Star K’ audition, where Dickpunks sang to 4minute’s MUZIK. As Jeon Jiyoon once frustrates on a new attempt and a transformation musically, she has met up with Dickpunks to share new ideas.

This time round, Jeon Jiyoon will had personally came up with the rap making and rap melody for their collaboration track, which was reported to  be filled with lovely charms. Despite her busy schedule, Jiyoon participate actively on the song.

Dickpunks’ agency TnC Music expressed, “This is Dickpunks’ first collaboration. They will be showing a new attempt that differs from their previous styles” and, “Do anticipate the perfect harmony between 4minute’s Jeon Jiyoon and Dickpunks.”

Meanwhile, Dickpunks and 4minute Jeon JiYoon’s first ever collaboration album will be revealed on July 11th.

Please take out with full credits

Trans: loveindacube.wordpress.com

Source: Movie Joy

[Xports News] IHQ-Cube to form strategic alliance with Miracle Group in China

iHQ and Cube Entertainment will be forming a strategic business alliance with Miracle Group next month in China.

iHQ and Cube Entertainment will be mobilizing many famous artists as a support to Miracle’s K-POP Artists Omnibous Concert which will be held at Universiade Sports Center in Shenzhen, Guangdong on 2nd August.

Miracle Group which is headquartered at Beijing is a media company that actively involved in album production, events, concert planning, TV program production and artist management in China.

iHQ representative director Jeon YongJoo spoke, “In line with our aspiration to be a globalized corporation, the alliance with China corporation Miracle Group that has the required experience, is an extremely meaningful event” and, “Considering the popularity of Korean movies and Korean celebrities in China, this concert is a great opportunity for iHQ to further enhance a variety of partnerships in the future.”

Miracle Group’s CEO, David Xiang, expressed his thoughts, “We are extremely grateful and honored for having the support from iHQ and Cube Entertainment. I look forward to a closer cooperation between Miracle and iHQ.”

Meanwhile, artists under Cube Entertainment have been receiving intense spotlight in the China market for their powerful contents even before their advancement to the country. Last year, iHQ formed a strategic partnership with Cube Entertainment. It brought about a synergy in enhancing its artist management, broadcast production and even album production.

Please take out with full credits

Trans: loveindacube.wordpress.com

Source: Xports News